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I leave automation…

Posted in Uncategorized with tags , on February 8, 2011 by RCR Premier Preservation LLC

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I’m giving up on automation… – Business Blogging – How to Build A Better Blogwindow.fbAsyncInit = function() { FB.init( { apiKey: ‘a279adbe87e2b3c505e777af99a5260d’ } ); YAHOO.util.Event.onDOMReady( function() { FB.XFBML.parse(); } );};( function() { var e = document.createElement( ‘script’ ); e.async = true; e.src = document.location.protocol + ‘//connect.facebook.net/en_US/all.js’; document.getElementById( ‘fb-root’ ).appendChild( e );} )();Business Blogging – How to Build A Better BlogHomeFor New BloggersGet Free UpdatesA Blogging GiftWork with DeniseSubmit Guest PostMobile BlogArchivesContact« NetworkedBlogs is the App of Choice for Bloggers |Main| Viral Blogging System – Now Available on Kindle »

I’m giving up on automation…

RSS-Button …at least as far as syndicating my blog posts to my Facebook page.

Here’s the deal.

I’ve long suspected that blog posts that are syndicated using a third party app to pull the feed to Facebook pages and profiles don’t get nearly as much visibility and engagement as posts that are manually added. I can tell because when I manually post a link, I will always get “likes” and comments. However, automated posts often get NO engagement whatsoever. If the point is to share information, build a community of readers and inspire conversation and interaction, then my efforts are wasted if no one is seeing my content.

I had this confirmed by Mari Smith…(click the image below to see full size)

FB-Page-Post-Mari

Manually posted links carry more weight with Facebook. And, most people interact with your posts via their News Feed so if you’re post doesn’t show up, no one sees it, because they don’t go to your Page. This has to do with something Facebook calls EdgeRank which you can read about here in a post by Mari Smith.

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with your content in their News Feed.

In my recent poll, I revealed that a majority of bloggers prefer NetworkedBlogs for syndicating their blog content to their Facebook Page. But I’ve tried them all with equally dismal engagement results: NetworkedBlogs, Social RSS, RSS Graffiti, Notes Application, Dlvr.it, and Feedblitz.

That’s why I give up on Facebook automation for my blogs. I want people to like, comment and click through to the full blog post. That means the links need to be manually posted in order to get the best chance for engagement. 

I’m going to follow Mari’s lead and keep the Blog tab on my page which is kept up to date by Social RSS. And, from here on out I will manually post links to new blog posts with a brief introduction to the content.

FB-RSS
What’s your take on this issue? I know from polling that most bloggers use automation to get their blog posts onto their Facebook page, but are you getting the engagement you want?

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RSS image by Photopia.

Denise Wakeman, The Blog Squad on Wednesday, February 02, 2011 in Blogging Tips, Driving Traffic to your Blog |

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Cathy Jennings

Completely agree, Denise!

I’ve tried several apps as well and have had issues with posts not getting posted and lack of comments and interaction.

Whenever I manually post anything — blog posts, videos, etc. — I always get better engagement.

Bummer not to be able to automate the process, but doesn’t make sense if you don’t get the results you’re ultimately after.

Thanks for sharing all your great info. You are THE source for blogging for me!

Cathy
http://www.NoPressureNetworking.com

Posted by:Cathy Jennings |Wednesday, February 02, 2011 at 08:26 AM

Denise Sonnenberg

Thanks for checking this out Denise.

Automation is good for some things, but for right now it seems that the best results for engagement will come from manually posting.

So is it still OK to schedule posting to Facebook using Hootsuite or some other program?

Posted by:Denise Sonnenberg |Wednesday, February 02, 2011 at 08:29 AM

Michael Manchester MA, LMHC

Thanks for the info. Great to know.

Posted by:Michael Manchester MA, LMHC |Wednesday, February 02, 2011 at 10:18 AM

Jeanine Byers Hoag

I don’t find that doing it manually makes any difference. Sometimes my posts are read, sometimes not, whether they are networked or posted manually.

Also, if I “like” them, myself, they will show up in the news feed, even if they were automated. Still doesn’t mean they will get more attention.

Of course, YMMV! 🙂

Jeanine

Posted by:Jeanine Byers Hoag |Wednesday, February 02, 2011 at 11:10 AM

AshleysAvon

I agree. I use Networked Blogs and I’m not getting any interaction either. My blog tab was automatically added when I linked with Networked Blogs. How do I go about keeping the Blog tab and manually updating it? Do you already have a blog post on this that I can read?

Posted by:AshleysAvon |Wednesday, February 02, 2011 at 02:26 PM

Ian Brodie

Good point Denise. It’s the same with Twitter. If you manually tweet your new blog posts with an enticing hand-crafted intro you get a lot more clickthroughs than if you just auto-tweet it with the standard “I just posted a new blog entry” or by exerpting the first few words of the post.

Ian

Posted by:Ian Brodie |Wednesday, February 02, 2011 at 02:44 PM

Denise Wakeman, The Blog Squad

@AshleysAvon – when you go to the settings of your Networkedblogs account there should be an option for showing posts on your wall or not. Deselect that option. I don’t have NetworkedBlogs installed on my FB page anymore so I can’t tell you exactly where to find it.

Posted by:Denise Wakeman, The Blog Squad |Wednesday, February 02, 2011 at 03:55 PM

David Newby

Great points Denise. Everything is becoming so easy nowadays due to automation. Example, most people on my Twitter network have the auto-follow function activated, as do I. When someone follows me, I automatically follow back and even send an automatic ‘Thanks for following’ message to the new follower. This completely undermines the point of social networking–to be social. I have missed the opportunity to personally thank and interact with many new followers as a result. Great post…it reminds me to at least be human every now and then and interact with people, as opposed to strictly relying on automation to do all the work and develop relations with my networks. I can’t imagine how many interesting people and stories I’ve overlooked, or simply missed.

Posted by:David Newby |Wednesday, February 02, 2011 at 04:39 PM

BeckyCortino

I was just independently reviewing this today! My findings are similar. Considering why, I agree that syndicated posts don’t carry the more personal touch — and hence usually don’t receive a glance for those looking to make a meaningful connection. I’ve often believed that a series of posted tweets, hashtagged notes, etc. made a profile look like ‘no one was home’ …then I say “what’s the point?!”

I have had some response to my NetworkedBlog posts, however. @AshleysAvon search for the NetworkedBlogs FB Page, and click on ‘go to app’ — hope this helps.

Posted by:BeckyCortino |Wednesday, February 02, 2011 at 07:04 PM

Sandra

This was really helpful to learn Denise. My networked blog was just feeding to the blog tab of my business page and I was going to try to figure out how to fix that. Because it might as well be on Mars as buried there. But now I’ll just manually post and save myself the time of figuring out an automated solution.

Posted by:Sandra |Thursday, February 03, 2011 at 12:04 PM

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